Which classic literary character became the first major influencer marketing success in publishing when the author collaborated with a perfume company for product placement in the 1980s?

The publishing industry has been dramatically transformed by influencer marketing in recent years. Authors and publishers now regularly collaborate with social media personalities to promote new releases. This phenomenon has roots in earlier marketing innovations that blurred the line between literature and commerce. Test your knowledge about a pivotal moment in the history of literary influencer marketing!

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Patrick Bateman from 'American Psycho' by Bret Easton Ellis
Tom Ripley from 'The Talented Mr. Ripley' by Patricia Highsmith
Carrie Bradshaw from 'Sex and the City' by Candace Bushnell
Hannibal Lecter from 'The Silence of the Lambs' by Thomas Harris