Which major retailer launched the 'Diwali Utsav' campaign that revolutionized festival marketing by creating in-store cultural zones with artisans demonstrating traditional crafts?

Traditional cultural practices have increasingly found their way into retail marketing strategies as brands seek to connect with consumers through authentic heritage experiences. From festival-specific product lines to culturally-informed store designs, retailers are tapping into traditions that have shaped communities for generations. This poll tests your knowledge about a famous retail campaign that successfully bridged traditional cultural celebrations with modern commerce.

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Reliance Retail
Amazon India
Walmart India
Big Bazaar