Which music artist pioneered the 'pop-up retail' concept in 2010 with temporary stores that combined art installations, merchandise, and listening stations that became the model for modern music experiential retail?

The music industry has seen dramatic shifts in how products reach consumers - from physical record stores to digital platforms and back to specialized experiential retail. Test your knowledge about one of the most innovative music retail concepts that changed how fans engage with artists and their merchandise.

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Kanye West (with his 'Life of Pablo' pop-ups)
Lady Gaga (with her 'Monster Ball' workshop stores)
Drake (with his 'Views' retail experiences)
Gorillaz (with their 'Escape to Plastic Beach' travel shop installations)