Which artist pioneered the 'surprise drop' album release strategy that has since been adopted by many major pop stars?

In the world of pop culture, product launches can become cultural events themselves. The most successful companies create buzz, anticipation, and even hysteria around their new releases. This trivia question explores one of the most innovative product launch strategies that changed how the entertainment industry markets major releases.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Beyoncé with her self-titled visual album in 2013
Taylor Swift with '1989' in 2014
Drake with 'If You're Reading This It's Too Late' in 2015
Kanye West with 'The Life of Pablo' in 2016