How long did the original New Coke remain on the market before Coca-Cola announced the return of the original formula as 'Coca-Cola Classic'?

In the history of consumer products, few failures are as legendary as Coca-Cola's 1985 decision to replace its iconic formula. This product launch became a textbook example of misreading consumer attachment to established brands and demonstrated how even the most successful companies can make catastrophic product decisions. Test your knowledge about this famous product failure that sent shockwaves through the retail industry and permanently changed how companies approach reformulations.

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79 days
6 months
1 year
18 months