Which basketball player's 1984 endorsement deal with Nike created a signature shoe line that continues to generate billions in revenue annually even years after his retirement?

In the competitive world of sports marketing, athlete endorsements can make or break a brand. Some partnerships become so iconic they transcend the sport itself and enter cultural history. This trivia tests your knowledge about one of the most successful athlete-brand partnerships that revolutionized sports marketing and created a global phenomenon. Do you know your sports marketing history well enough to identify the correct answer?

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• Michael Jordan (Air Jordan)
• Magic Johnson (Converse)
• Larry Bird (Adidas)
• Kareem Abdul-Jabbar (Puma)

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