Which Broadway musical pioneered the concept of releasing a 'concept album' BEFORE the show premiered, creating unprecedented pre-opening demand and influencing modern theatrical product development?

The performing arts industry doesn't just create shows - it develops products that enhance the audience experience and generate additional revenue streams. From merchandise to immersive experiences, product development in performing arts requires understanding audience preferences and creating meaningful connections to performances. Test your knowledge about how theatrical productions and performance companies have innovated beyond the stage!

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Jesus Christ Superstar (1971)
Phantom of the Opera (1986)
Les Misérables (1980)
Hamilton (2015)