Which innovative digital marketing strategy helped 'Hamilton' become a cultural phenomenon before many people had even seen the show?

The performing arts industry has undergone significant digital transformation in recent years, especially in how productions are marketed and audience engagement is maintained. From Broadway to local theaters, innovative marketing campaigns have helped productions reach new audiences and create memorable brand experiences. Test your knowledge about how performing arts organizations have embraced modern marketing techniques!

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#Ham4Ham free sidewalk performances that were recorded and shared widely on social media
Releasing the entire soundtrack as exclusive paid content on a single streaming platform
Traditional TV advertising campaign featuring celebrities who had attended the show
Virtual reality theater tours that allowed potential audience members to experience the venue beforehand