Which global retailer launched the award-winning 'Stories of Origin' campaign that uses augmented reality to show customers the cultural traditions behind handcrafted products while they shop?

Product marketing has evolved to incorporate cultural traditions and heritage as powerful storytelling tools. Brands increasingly highlight the cultural significance behind their products to connect with consumers on a deeper level. This trend has reshaped visual merchandising strategies worldwide, with some iconic campaigns becoming recognized for their authentic cultural representation. Test your knowledge about how traditional cultural elements have been incorporated into modern retail visual storytelling.

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Anthropologie
Lowe's Cultural Collection
West Elm
Pottery Barn Heritage Line