What was the original purpose of the Guinness Book of Records when it was first created in 1954?

The Guinness World Records has been documenting extraordinary achievements since 1955, but its origins are surprisingly linked to a different industry altogether. Test your knowledge about the fascinating brand history of this global authority on record-breaking achievements that has evolved from a marketing tool to a worldwide phenomenon with over 53,000 records in its database.

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A marketing tool to promote Guinness beer in pubs
A scientific journal documenting human physical capabilities
A university research project on statistical anomalies
A government initiative to document national achievements