Which retailer's 2018 Lunar New Year campaign featured interactive in-store 'wishing trees' where customers could hang personalized wishes, and generated a 36% sales increase during the festival period?

Test your knowledge about how major retailers have incorporated cultural traditions and celebrations into their marketing strategies. Successful brands understand the importance of honoring diverse cultural celebrations while creating memorable product campaigns. This trivia explores famous retail marketing initiatives tied to cultural festivities around the world.

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Alibaba
Bloomingdale's
Harrods
Galeries Lafayette