Which sports brand launched the first retail innovation lab that allowed customers to test products in simulated real-world conditions with motion-capture technology?

The sports retail landscape has dramatically transformed with technology integration. Major sporting brands and retailers have invested in innovation labs to create cutting-edge shopping experiences, develop smart equipment, and revolutionize how athletes and enthusiasts interact with products. Test your knowledge of how these innovation centers are changing the game for sports retail!

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Nike with its Nike Innovation Lab in Portland (2010)
Adidas with its Futures Lab in Herzogenaurach, Germany (2015)
Under Armour with its UA Lighthouse in Baltimore (2016)
Puma with its Innovation Center in Boston (2013)