Which store layout strategy is known as the 'Gruen Transfer' effect, named after architect Victor Gruen?

Test your knowledge about the psychology and strategy behind retail store layouts! The way products are arranged in stores isn't random - it's carefully designed to influence shopping behavior and maximize sales. From the placement of essential items to the strategic positioning of impulse buys, store layouts are a fascinating blend of psychology, economics, and marketing. This quiz challenges you to identify a key retail layout strategy that has transformed the shopping experience.

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The practice of placing essential items at the back of stores to make customers walk past other merchandise
The use of bright red sale signs to create a sense of urgency and excitement
The implementation of wide aisles that encourage browsing and social shopping experiences
The clustering of complementary products together to encourage multiple purchases