Which CEO famously returned to their struggling company in 1997 and immediately terminated dozens of products to focus on just four core offerings, famously saying "Focus is about saying no"?

Throughout business history, some of the most successful CEOs have made dramatic strategic pivots that saved or transformed their companies. These bold decisions often went against conventional wisdom but ultimately defined their leadership legacies. Test your knowledge of these pivotal business strategy moments that changed corporate trajectories and created lasting market value.

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• Steve Jobs (Apple)
• Jeff Bezos (Amazon)
• Howard Schultz (Starbucks)
• Jack Welch (General Electric)

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