Which innovative digital customer engagement strategy generated the highest revenue for Broadway productions during the 2020-2021 season?

The performing arts industry experienced a significant transformation in consumer engagement during 2020-2022, with many theaters adopting new digital strategies. This poll explores how major theatrical productions embraced digital platforms to maintain audience connections and create new revenue streams during a period when physical attendance was limited. Test your knowledge about how the performing arts world adapted its customer engagement strategies in unprecedented times.

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• Subscription-based streaming platforms offering exclusive filmed performances of popular shows
• Virtual reality theater experiences allowing users to 'attend' shows from customizable virtual seats
• Interactive at-home performance kits with props and costume elements shipped to audience members
• Pay-what-you-can livestreamed performances with optional behind-the-scenes bonus content

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