Which celebrity was the first to transform from being just a brand endorser to becoming a billion-dollar business partner through a revolutionary equity-based deal with a consumer product?

Celebrity endorsements have transformed how brands position themselves in the market. From simple sponsored posts to full-fledged brand partnerships and product lines, famous personalities have leveraged their influence to create unique market positions. This trivia question explores a groundbreaking moment in celebrity brand positioning that changed how we think about star power in the product world.

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George Clooney with Casamigos tequila
50 Cent with Vitamin Water (Glacéau)
Oprah Winfrey with Weight Watchers
Jessica Alba with The Honest Company