Which major dictionary brand partnered with Apple in 2005 to become the built-in dictionary for macOS and iOS devices, significantly changing their distribution strategy and brand visibility?

The language learning and reference materials industry has seen some fascinating retail partnerships and co-branding initiatives over the years. Publishing houses that specialize in dictionaries and language tools have found innovative ways to extend their brand reach through strategic retail collaborations. Test your knowledge about a notable partnership that changed how dictionary brands approach the retail market.

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Oxford University Press
Merriam-Webster
Cambridge University Press
Collins Dictionary