Which ancient civilization created the first documented customer loyalty program, offering clay tokens that could be collected and exchanged for merchandise?

Long before plastic cards and digital points, ancient civilizations developed sophisticated methods to reward repeat customers and maintain patron loyalty. These early loyalty initiatives shaped commerce for millennia and established principles still used in modern retail. Test your knowledge about how our ancestors built customer relationships through history's first loyalty programs.

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Ancient Egypt, where pharaohs issued papyrus loyalty scrolls to noble customers of royal workshops
Ancient Sumer (Mesopotamia), where merchants gave copper tokens to repeat customers that could be redeemed for discounts
Ancient Greece, where olive oil merchants created pottery shards that could be collected and exchanged for premium goods
Ancient China, where Han Dynasty silk traders issued bamboo loyalty tallies to frequent buyers