Which pioneering government digital service design principle was first introduced by the UK Government Digital Service (GDS) in 2012 and has since been adopted globally?

The digital transformation of government services has revolutionized how citizens interact with public institutions. From the early days of basic informational websites to sophisticated citizen portals with personalized experiences, governments worldwide have invested in improving their digital customer experience. Test your knowledge about this fascinating evolution of government digital service design!

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Design with data - using analytics and user research to inform decisions
Digital by default - making digital services so good people prefer to use them
Cloud-first policy - requiring all government services to use cloud infrastructure
Mobile responsive design - optimizing all government websites for mobile devices