Which luxury fashion brand launched the 'Master Craftsmen' initiative that partners with indigenous artisans across continents to incorporate traditional techniques into high-fashion pieces?

In today's global marketplace, cultural traditions are powerful assets for brands seeking authentic connections with consumers. Cultural collaborations between retail brands and traditional artisans or cultural institutions have become increasingly popular, creating unique products that celebrate heritage while reaching new audiences. Test your knowledge about these meaningful partnerships that are preserving traditions while innovating in the retail space.

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Loewe with its 'Weaves' project working with basket weavers from Ghana, Ecuador, and Japan
Louis Vuitton with its 'Artisan Heritage' program featuring textile artists from Peru, Morocco, and Thailand
Hermès with its 'Cultural Threads' initiative showcasing embroidery experts from India, Mexico, and Scotland
Gucci with its 'Traditional Crafts Revival' featuring woodcarvers from Indonesia, ceramicists from Italy, and beaders from Kenya