Which virtual reality retail innovation was first launched by IKEA, revolutionizing how customers visualize furniture in their homes?

Virtual reality is transforming the retail landscape, creating immersive shopping experiences that blend digital and physical worlds. As brands seek to differentiate themselves in an increasingly competitive market, VR technology offers innovative ways to engage customers and drive conversions. Test your knowledge about the evolution of virtual reality in retail and how it's reshaping consumer behaviors and expectations in the digital age.

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IKEA VR Experience (2016) - allowing customers to walk through virtual kitchens
IKEA Place (2017) - an AR app that lets customers place virtual furniture in their real spaces
IKEA Virtual Showroom (2018) - enabling full home design visualization with VR headsets
IKEA Design Studio (2015) - featuring touchscreen kiosks with 3D furniture models