Which luxury automotive brand was the first to launch a fully virtual reality architectural showroom experience where customers could configure and explore vehicles without any physical models present?

Virtual reality has revolutionized how architects present designs to clients and how retail spaces are conceptualized before construction. This technology allows customers to experience and interact with spaces that don't yet physically exist, transforming the retail design process. Test your knowledge about a groundbreaking moment in architectural retail history that changed how we visualize and sell spaces.

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Audi
Tesla
BMW
Mercedes-Benz