Which retail innovation, first introduced in 1916, pioneered the self-service shopping model where customers could browse and select products themselves rather than requesting them from clerks?

The way we shop today seems natural, but the retail customer journey has dramatically evolved over the past century. One innovation fundamentally transformed how consumers interact with products in stores, shifting from clerk-assisted shopping to the self-service model we take for granted. Test your knowledge of this pivotal moment in retail history that changed the consumer experience forever and set the foundation for modern shopping behaviors.

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Piggly Wiggly stores
A&P Supermarkets
Woolworth's Department Stores
Sears Catalog Showrooms