Which famous literary publisher first introduced the distinctive orange spine design as a revolutionary branding strategy that transformed how books were marketed?

In the world of literature, publishers have created some of the most iconic and enduring brand identities. From distinctive cover designs to memorable imprints, the marketing of books has evolved into a sophisticated art form. This trivia challenge tests your knowledge of famous publishing brands and their marketing strategies that have shaped our literary landscape. Can you identify the correct marketing milestone from the publishing world?

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Penguin Books
Random House
HarperCollins
Oxford University Press