In which decade did Coca-Cola first use its distinctive 'Spencerian script' logo that would become the foundation for its modern identity?

Throughout history, iconic brands have evolved their visual identities to reflect changing times while maintaining brand recognition. Coca-Cola's logo is one of the most recognized worldwide, but its journey spans over a century of careful refinement. This poll tests your knowledge about a pivotal moment in the history of this iconic logo's development. Understanding how successful brands evolve while preserving their heritage offers valuable insights for modern product strategists.

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1860s - During the Civil War era when fancy penmanship was gaining popularity
1880s - When bookkeeper Frank Robinson designed the flowing script that remains recognizable today
1910s - As part of a modernization effort after World War I
1930s - During the Great Depression to create a more optimistic brand image