Which language technology company successfully challenged Oxford Dictionaries in 2017 over the definition of its brand name to prevent it from becoming a generic verb?

In the world of language and linguistics, brands must protect their trademarks from becoming generic terms - a process called 'genericide.' When a trademark becomes so popular that it's used as a general term for similar products, companies risk losing their exclusive rights. This trivia explores a famous linguistic battle where a major dictionary publisher faced legal action for its definition of a protected term.

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Google (for "to google" meaning "to search the internet")
Xerox (for "to xerox" meaning "to photocopy")
Velcro (for "velcro" becoming a generic term for hook-and-loop fasteners)
Zoom (for "to zoom" meaning "to video conference")