Which athlete's endorsement deal with Nike created the first billion-dollar sneaker line and launched the famous 'Jumpman' logo?

In the world of product marketing, celebrity endorsements can dramatically transform a brand's visibility and appeal. Some celebrity-brand partnerships have become legendary, creating iconic commercials that stand the test of time. This poll tests your knowledge about one of the most successful celebrity endorsement campaigns that revolutionized a brand's positioning and market share.

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Michael Jordan
LeBron James
Kobe Bryant
Magic Johnson