Which brand collaboration in film is credited with revolutionizing modern product placement by generating a reported 65% sales increase after featuring prominently in a 1982 sci-fi blockbuster?

Product placement has become a sophisticated art form in modern cinema and television. Major studios now carefully negotiate brand collaborations that can generate millions in revenue while subtly integrating products into storytelling. This poll tests your knowledge about one of the most lucrative and transformative brand collaborations in film history that changed how Hollywood approaches product integration in major blockbusters.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Ray-Ban sunglasses in 'Risky Business'
• BMW cars in 'GoldenEye'
• FedEx in 'Cast Away'

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