Which Broadway musical pioneered the 'rush ticket lottery' system that has since become a staple marketing strategy for making theater more accessible while creating social media buzz?

The performing arts industry has seen some revolutionary product marketing strategies that have transformed shows from simple productions to global phenomena. From innovative merchandise to cross-industry collaborations, theater productions have leveraged unique marketing approaches to expand their reach and cultural impact. Test your knowledge about these game-changing product marketing strategies in the world of theater and performing arts!

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Rent
Hamilton
Wicked
The Phantom of the Opera