Which film studio pioneered the 'roadshow release' strategy in the 1950s-60s, where premium-priced, reserved-seat screenings with intermissions were held in select theaters before wider release?

Major film studios have developed sophisticated product launch strategies that revolutionized how movies are marketed and released to audiences. These innovations have transformed the industry, creating new revenue streams and changing audience expectations. Test your knowledge of these groundbreaking product launch approaches that shaped modern cinema distribution and marketing.

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Metro-Goldwyn-Mayer (MGM)
20th Century Fox
Warner Bros.
Paramount Pictures