Which retail brand holds the Guinness World Record for the 'Most Valuable Billboard' ever created, valued at over $3 million USD?

The world of retail has seen some extraordinary marketing campaigns and advertising techniques that have broken world records. From the largest digital billboard to the most expensive TV commercial ever produced, brands have pushed boundaries to capture consumer attention. Test your knowledge about these record-breaking retail advertising achievements that have earned their place in the Guinness World Records.

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Nike, with a billboard in Times Square featuring real gold threads and over 10,000 LED lights
Coca-Cola, with a billboard in Dubai made with recycled plastic and embedded with diamonds
Calvin Klein, with a billboard in Hong Kong featuring a gemstone-studded design and scent-releasing technology
Apple, with a billboard in Tokyo using rare earth elements and solar-powered holographic projection