Which of these famous brands began as a military supplier during World War II before transforming into its well-known consumer identity?

Throughout history, some military equipment manufacturers have evolved into well-known consumer brands we recognize today. Their marketing transformations represent fascinating case studies of brand identity evolution from military suppliers to household names. Test your knowledge of these remarkable brand pivots that bridge military history and consumer markets.

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Jeep (originally produced military vehicles for the Allied forces before becoming a civilian automotive brand)
Rolex (initially manufactured specialized timepieces for naval operations before focusing exclusively on luxury watches)
Adidas (first produced military boots for German troops before transitioning to athletic footwear after the war)
Sony (started as a military radio repair company before pivoting to consumer electronics in post-war Japan)