Which celebrity's cosmetics brand broke e-commerce records by selling $1 million worth of product in the first minute of its launch in 2015, pioneering a new direct-to-consumer model?

Celebrity endorsements and product lines have transformed retail marketing strategies over the decades. Some famous personalities have gone beyond simple endorsements to revolutionize entire retail categories, setting new standards for customer journeys and creating innovative shopping experiences. Test your knowledge about these influential celebrity-driven retail transformations that changed how products are developed and marketed to consumers.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty