Which country's tourism board launched the highly successful 'Incredible India' marketing campaign that significantly increased international tourism and changed global perception of the country as a travel destination?

Marketing campaigns can transform how we perceive places around the world. Some geographic branding initiatives have been so successful they've reshaped entire national economies. This trivia question explores one of the most impactful geographic rebranding campaigns in recent history that converted an overlooked destination into a global tourism powerhouse through clever positioning and strategic marketing.

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India
Indonesia
Malaysia
Thailand