Which retail operations innovation, first implemented by major Broadway productions in the early 2010s, revolutionized performing arts merchandise sales by reducing intermission congestion by over 40%?

The performing arts industry has transformed how it approaches merchandise sales, turning theater lobbies and venue spaces into strategic retail operations that significantly impact revenue. From Broadway to local theaters, merchandise has evolved from simple souvenir programs to sophisticated retail environments. This trivia question explores a groundbreaking retail innovation that changed how performing arts venues approach merchandise sales and customer engagement during intermission periods.

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Mobile pre-ordering systems allowing patrons to purchase merchandise before arrival and pick up from dedicated collection points
RFID-enabled merchandise displays that automatically charge purchases to the patron's ticket account
Holographic merchandise displays allowing virtual browsing from theater seats during pre-show and intermission
Subscription-based merchandise clubs offering exclusive show-related items delivered monthly to regular patrons