Which major global brand was the first to launch a comprehensive multicultural marketing initiative specifically celebrating Lunar New Year in Western markets?

Cultural traditions have become increasingly important for brands looking to connect authentically with diverse audiences. Many companies have adapted their marketing strategies to honor and celebrate cultural traditions worldwide. This poll tests your knowledge about how brands have evolved to incorporate cultural celebrations into their corporate identities and marketing approaches.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike (with its 'Year Of' collection in 2002)
Coca-Cola (with its 'Taste the Feeling' campaign in 1997)
McDonald's (with its 'Prosperity Burger' launch in 2005)
Apple (with its 'Shot on iPhone' Lunar New Year campaign in 2008)