Which luxury fashion brand launched the first fully functional virtual store inside Roblox in 2021, allowing players to purchase digital items that could be worn by their avatars?

The gaming industry has pioneered innovative retail strategies through virtual economies and in-game purchasing. As digital worlds become increasingly immersive, game developers and retailers have created sophisticated in-game shopping experiences that blur the line between virtual and physical commerce. Test your knowledge about how major brands have leveraged gaming platforms as retail channels to reach new audiences and create unique shopping experiences.

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Gucci
Louis Vuitton
Balenciaga
Burberry