Which 2015 film became the first major studio release to implement day-and-date simultaneous pricing, releasing in both theaters and premium video-on-demand (PVOD) for $60?

The film industry employs various pricing strategies to maximize revenue across different release windows and audience segments. From premium formats to dynamic pricing and subscription models, studios and theaters constantly innovate their approach to ticket pricing. Test your knowledge about a groundbreaking pricing experiment that changed how films are monetized!

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• The Interview (Sony Pictures)
• Beasts of No Nation (Netflix)
• Star Wars: The Force Awakens (Disney)
• The Hateful Eight (The Weinstein Company)

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