Which prescription medication was the first to use direct-to-consumer television advertising after the FDA loosened broadcast advertising regulations in 1997?

The pharmaceutical industry spends billions on marketing each year, creating some of the most innovative and sometimes controversial campaigns in medical product history. This poll tests your knowledge about a groundbreaking marketing strategy that changed how prescription medications are promoted to consumers. Do you know which medication marketing campaign revolutionized the industry?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Viagra (sildenafil) by Pfizer