Which 1999 film pioneered viral marketing in the movie industry by creating a fake documentary and websites about missing film students, generating massive word-of-mouth buzz before release?

The film industry doesn't just create great content—it markets it brilliantly. Some movie marketing campaigns have become legendary in their creativity and impact, completely transforming how films reach audiences and creating industry-shifting trends. Test your knowledge about one of the most innovative product marketing campaigns that revolutionized the film industry!

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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