Which retailer is credited with creating the modern concept of the 'Christmas window display' that has become a cultural tradition in retail marketing worldwide?

Cultural traditions drive some of the world's most successful retail marketing campaigns. Holidays and cultural celebrations have become cornerstone opportunities for retailers, but how much do you know about how these promotional traditions began? Test your knowledge about the intersection of cultural celebrations and retail marketing innovations that have shaped consumer behavior around the world.

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Macy's (R.H. Macy & Co.)
Harrods
Marshall Field's (now Macy's)
Selfridges