Which major retail brand underwent a complete 'phoenix rebirth' in 2008, using the Norse myth of Jörmungandr (the World Serpent) as inspiration for its new logo and marketing campaign?

In the world of retail, brands sometimes need to rise from their own ashes - much like the mythological phoenix. This trivia question explores a famous case of mythological inspiration in retail marketing history, where a struggling brand completely reinvented itself with imagery and messaging drawn directly from ancient folklore. Test your knowledge about this fascinating intersection of mythology and marketing strategy!

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Skandia Insurance (rebranded with an Ouroboros-inspired logo representing protection and eternal renewal)
Volvo Cars (used the Midgard Serpent to represent strength encircling and protecting passengers)
IKEA (briefly adopted a serpent logo representing the 'winding path' through their stores)
Nokia (used the World Serpent to symbolize global connectivity in their mobile devices)