Which retailer's loyalty program was the first to reach 100 million members and generates data so valuable that the company is considered both a retail and data company?

Customer loyalty programs have become a cornerstone of modern retail strategy. These programs don't just reward customers—they generate valuable data insights, drive repeat business, and create emotional connections with brands. Behind every successful loyalty program lies sophisticated customer analytics and strategic planning. Test your knowledge about one of the most successful loyalty programs that changed the retail landscape and set new standards for customer engagement.

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Target's RedCard
Walmart+
CVS ExtraCare
Amazon Prime