Which linguistic device is primarily responsible for the memorability of Apple's famous slogan 'Think Different'?

Brand slogans are powerful linguistic tools that leverage language features like alliteration, metaphor, and semantic framing to create memorable impressions. The most effective slogans often employ specific linguistic devices to enhance memorability and emotional connection. Test your knowledge about the linguistic elements that make famous brand slogans stick in our collective consciousness.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically standard)
Alliteration (repetition of initial consonant sounds)
Antanaclasis (using the same word twice in different senses)
Parallelism (balanced arrangement of similarly constructed words or phrases)