Which film franchise pioneered the 'secret trailer' retail strategy, where exclusive movie footage was only viewable by purchasing specific merchandise with AR capabilities?

The film and television industry has revolutionized retail through product placement, merchandising, and innovative brand storytelling. Major studios have developed sophisticated retail strategies that transform viewers into consumers through immersive retail experiences. Test your knowledge about how a groundbreaking retail innovation strategy transformed a major film franchise's commercial success!

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Marvel Cinematic Universe with their 'Avengers: Endgame' merchandise line that revealed exclusive character fates through AR technology
Star Wars with their Force Friday merchandise events that unlocked hidden scenes from 'The Last Jedi' through specialized packaging
Harry Potter with their 'Fantastic Beasts' promotional campaign that revealed magical creatures through AR-enabled products
Jurassic World with their 'Fallen Kingdom' toy line that contained scannable DNA codes revealing exclusive dinosaur footage