Which unique business model has REI operated under since its founding in 1938, reflecting its commitment to outdoor enthusiasts and the natural world?

REI (Recreational Equipment, Inc.) has become synonymous with outdoor adventure and environmental stewardship. This outdoor retail giant has implemented various sustainability initiatives that have transformed the outdoor retail industry. Test your knowledge about this nature-focused brand's origins and its unique approach to retail that celebrates and protects the natural world.

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Consumer cooperative, where customers can become member-owners
B Corporation certification, requiring environmental and social accountability
Non-profit retail model with all proceeds going to conservation
Public benefit corporation with legally protected environmental mission