Which natural cosmetics brand pioneered the 'ethical premium' pricing strategy in the 1990s, convincing consumers to pay significantly more for environmentally responsible beauty products?

In the natural products industry, pricing strategies often reflect not just quality but environmental impact and sustainable sourcing. Companies marketing organic, eco-friendly, and sustainable products frequently employ premium pricing strategies to reflect their ethical commitments and higher production costs. This poll tests your knowledge about a famous example of premium pricing in the natural products sector that changed consumer perceptions about what environmentally responsible products should cost.

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The Body Shop
Burt's Bees
Aveda
Origins