Which candy experienced a 65% sales increase after its prominent feature in a blockbuster film, despite being nearly discontinued before the movie's release?

Product placement in films and TV shows has evolved into a sophisticated marketing strategy worth billions. From subtle brand appearances to integral plot elements, these placements can significantly boost brand recognition and sales. This trivia question tests your knowledge about one of the most successful product placement campaigns in film history that transformed a forgotten candy into a retail phenomenon through strategic screen time.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
• Junior Mints in 'Seinfeld' (1993)
• Red Vines in 'Twister' (1996)
• Skittles in 'Stranger Things' (2016)

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