Which major film studio was the first to launch the 'UltraViolet' digital rights system in 2011, allowing consumers to purchase a physical disc and receive a digital copy that could be stored in a cloud-based digital locker?

In 2011, one major film studio made a revolutionary decision that changed how we consume movies at home forever. This product launch was initially met with skepticism from industry insiders but went on to transform the entertainment landscape and influence how streaming services would develop in the following decade. Test your knowledge of this pivotal moment in film distribution history!

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Warner Bros.
Universal Pictures
20th Century Fox
Sony Pictures Entertainment