Which advertising campaign, launched by a mathematics organization, famously used the slogan 'Mathematics: The M in STEM' and led to a 35% increase in undergraduate math enrollments?

In the world of mathematics education, advertising campaigns can significantly influence student engagement and public perception. Various mathematical organizations have employed innovative marketing strategies to change how people view and interact with mathematics. This poll tests your knowledge about a groundbreaking advertising campaign that transformed the public image of mathematics and led to measurable increases in math engagement among students.

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The Fields Institute's 'Beautiful Minds' campaign (2015)
The American Mathematical Society's 'Math Transforms' initiative (2017)
NCTM's 'Calculate Your Future' program (2016)
The European Mathematical Society's 'Think Deeper' series (2018)